Public Information and Cooperating with the Professional Community (PI&CPC)

Welcome to Area B PI&CPC Service

To reach more alcoholics, understanding of AA and public goodwill towards AA must go on growing everywhere. We need to be on still better terms with medicine, religion, employers, government, courts, prisons, mental health facilities, and all enterprises in the alcoholic field. We need the ever-increasing goodwill of editors, writers, television, and radio channels. These publicity outlets need to be opened ever wider.

Bill W (Our co-founder) 1951

The aim of PI is to improve communications with professionals and the public sector and show how we can cooperate with organisations to carry the message to the alcoholic who still suffers.
This achieved in two ways:

  1. Informing the public about the AA programme
  2. Through professionals whose work may involve the active alcoholic

In all public relations, AA’s only objective is to help the still suffering alcoholic, ever mindful of AA’s 11th Tradition “Our public relations policy is based on attraction rather than promotion; we need always maintain personal anonymity at the level of press, radio, and films.”

All PI&CPC activities should conform to the principles outlined in AA’s Traditions, Concepts, the Public Information Workbook and related PI&CPC guidelines.

The basic function of the Area B PI&CPC is to assist the District and local CSO PI&CPC groups by:

  • Maintaining a portfolio of official contacts within industries (e.g. Health, Welfare, Legal, Defence, Religious and Education), and professionals, who support clients that may benefit by exposure to AA’s recovery program
  • Maintaining a list of available AA speakers
  • Providing a broad range of PI&CPC literature tools including Area’s National PI&CPC kit and 2 x PI Banners which may be used by any Group in Area B engaging in PI&CPC events.
  • Assisting AA Groups or members wishing to engage in local PI&CPC service work

Area B’s PI&CPC Service Group is coordinated by the Area B ER PI&CPC coordinator who also chairs the service Committee. For more information or to get involved, email

PI&CPC Resources